Comments on: Everything New is Old Again http://blog.graphient.com/2009/05/19/everything-new-is-old-again/ Thu, 28 Jul 2011 19:24:19 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: Blakemore http://blog.graphient.com/2009/05/19/everything-new-is-old-again/comment-page-1/#comment-8 Blakemore Thu, 21 May 2009 17:15:30 +0000 http://blog.graphient.com/?p=43#comment-8 i miss friendster i miss friendster

]]> By: mark http://blog.graphient.com/2009/05/19/everything-new-is-old-again/comment-page-1/#comment-6 mark Tue, 19 May 2009 15:29:55 +0000 http://blog.graphient.com/?p=43#comment-6 The whole ad-supported model is how commercial TV works. As an old and established industry with billions in professionally produced content it boasts hundreds of millions of eager eyeballs to take in all that advertising. Yet TV executives are learning the hard way that the ad-supported model is not cutting the mustard anymore. Consumers can sidestep traditional advertising with innovations like Tivo. Web users can ignore advertising with tools like AdBlock. Granted, I don't think that we'll see the end of advertising either on TV or on the web. But as the rise of cable TV has shown, people are willing to pay for services when the value proposition is right. I think it is also informative (and tangentially related) that cable TV companies will rent their customers a Tivo-like DVR for ten bucks a month. The whole ad-supported model is how commercial TV works. As an old and established industry with billions in professionally produced content it boasts hundreds of millions of eager eyeballs to take in all that advertising. Yet TV executives are learning the hard way that the ad-supported model is not cutting the mustard anymore. Consumers can sidestep traditional advertising with innovations like Tivo. Web users can ignore advertising with tools like AdBlock.

Granted, I don’t think that we’ll see the end of advertising either on TV or on the web. But as the rise of cable TV has shown, people are willing to pay for services when the value proposition is right. I think it is also informative (and tangentially related) that cable TV companies will rent their customers a Tivo-like DVR for ten bucks a month.

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